larry-ellison-has-completely-screwed-up-the-americas-cupAs sports marketers, we’re always in search of the next golden opportunity, platform, emerging sport, etc., for the brands we represent. We methodically dig for the perfect mix of the right league,
sport, team, media, fans, etc., for which to give our client’s stamp of approval. And when that rare opportunity comes in that matches the brand, with the right audience, with the right reach – and
one with a currently uncluttered landscape – it’s often times a no-brainer to dive right in.

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The America’s Cup, unchartered territory and goldmine for marketers? All the ingredients are adding up pretty nicely, will they mix well together? The future will tell…

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